New drones meet consumer and professional demand for enhanced features and style

DJI, the world leader in creative aerial technology, announced at CES the enhancement of its two flagship drone series, unveiling the Phantom 3 4K and the Inspire 1 Pro Black Edition.

The newest model in DJI’s Phantom 3 flagship series combines the best from previous Phantom models and the most-popular features of more advanced models at a highly competitive price. The Phantom 3 4K’s introduction is the result of strong consumer demand for top-resolution cameras and ultrasonic sensors, which enable flight indoors and in areas with a weak GPS signal.

The Phantom 3 4K – as its name suggests – comes with an integrated, gimbal-stabilized 4K camera and has remote-control buttons for playback, video recording and camera shutter. Instead of DJI’s Lightbridge video-transmission system, the Phantom 3 4K uses built-in WiFi to transmit the video downlink and on-screen data. The drone’s WiFi video downlink is effective up to a distance of 1.2 km and will stay aloft for 25 minutes on a full battery charge.

“The Phantom 3 4K fills an important gap in our Phantom portfolio. It offers a high-quality camera and smart navigation system for a lower price than our professional models. This is possible, as we have replaced the DJI Lightbridge system with a built-in WiFi link,” said Paul Pan, DJI’s Senior Product Manager.

In celebration of DJI’s 10th Anniversary, the promotional price of the DJI Phantom 3 4K edition is US$799. This promotion also extends to the Phantom 3 Advanced model now priced at US$799 and the Phantom 3 Standard at US$499. The above offers will be available starting Jan 6, 2016. Price may be subject to change.

DJI also responded to calls from flight professionals for a stylistic change in its Inspire 1 Pro. The Inspire 1 Pro Black Edition comes with a black controller, battery and a shell with a high-quality matte finish. It comes equipped with DJI’s best-in-class Micro Four Thirds camera, the Zenmuse X5. The original Inspire 1 Pro, with a white shell, battery case and controller, will continue to be sold alongside the new model.

“One of the most-frequent questions we get from professional drone operators is ‘when will DJI come out with a black Inspire?’ The answer is ‘now,'” said Ferdinand Wolf, Manager of DJI Studios Europe. “In addition to top quality and durability, the styling and appearance of equipment are important to professionals.”

The price for the Inspire 1 Pro Black Edition is expected to be around USD4,799.